If you would have told me I’d be able to spend my 2018 Valentine’s Day with Drew Barrymore at her newest store Dear Drew I would have said you were dreaming! Last Wednesday night I found myself perusing Dear Drew, Drew Barrymore’s newest store in Soho with a glass of bubbly in hand and the lady herself was there! I was immediately draw to the mix of vintage inspired prints, and whimsical windows upon entering. A vintage typewriter set the scene with collaged walls decking the entrance. Guests at the event were able to write Valentine’s Day cards with fun patterned stationary. The collection is what Drew calls a “love letter to women around the world,” and what better day to be introduced to her new line on the day of love!
Dear Drew is a mix of vibrant tops, cheerful skirts and dresses, along with scarves and jewelry that can be mixed and matched. The perfectly painted pale pink shelves stocked full with Dear Drew products and the perfectly styled books. Drew is clearly a fan of pattern as wallpaper with a vintage feel adorned the walls of the shop both in the front, back and in the bathroom. Worn yet chic colorful rugs were layered on the floor. It felt like you were stepping into a treasure trove of curated boutique without the price tag. All the products in Dear Drew range from $28 to $248.
Dear Drew couples her ideals of strength and style with hidden messages of love and affirmation throughout the designs. The brand’s aesthetic is a feminine, eclectic mix of carefully curated prints and patterns coupled with impeccable tailoring. At the same time, being designed to empower a broad range of women to see themselves as the beauties they already are.
I personally was able to ask Drew about where all of the amazing furnishings came from and her eyes lit up and said her home! She clearly has an eye not just for style but also for interiors. She pointed to a day bed that she said belonged to her children and was on loan and mentioned the above dresser that houses her beauty tools in the store.
Loved this little vignette in the hidden bathroom!
Thank you Drew and everyone at Dear Drew for an amazing event! If you are in New York City make sure to pop into the store as well!
Dear Drew by Drew Barrymore
14 Crosby St
New York, NY 10013